Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it's a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. We are Milani.

Our Eyeshadow Primer is formulated to be the perfect base for your flawless style. This lightweight, crease-proof primer intensifies the color of your favorite eyeshadows and increases their wear from day into night. It goes on nude and dries invisibly, allowing your eyeshadow to pop with vibrant color. This vegan and cruelty-free formula works on all skin tones.

To use, simply swipe a small amount across each eyelid before applying eye makeup. Then, choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.

Browse our collection of high-quality makeup essentials, including:

Tubing Mascara + Eyeliner Bundle: Includes Eye Primer, Highly Rated Tubing Mascara, and Infinite Eyeliner. The perfect duo for long-lasting, smudge-proof eye definition.

Eyeshadow + Infinite Eyeliner Bundle: Includes Eye Primer, Stay Put Infinite Eyeliner, and Gilded Mini Eyeshadow. Elevate your eye look with this dynamic duo.

Eyeshadow + Mascara Bundle: Includes Eye Primer, Anti-Gravity Mascara, and Gilded Mini Eyeshadow. Create captivating eyes with this complementary pairing.

Eyeshadow: Available in a variety of rich, pigmented shades like Call Me Old Fashioned and Champagne Problem.

Mascara: Volumizing and lengthening formulas in classic Black.

Eyeliner: Long-wearing Infinite Eyeliner in Black.

Liquid Lipstick, Baked Blush, and Liquid Contour: Complete your look with our range of high-performance complexion products.

All of our makeup is cruelty-free, and most formulas are vegan. We are proudly made in the USA, ensuring the highest quality standards.

Discover the Milani difference through our exceptional customer ratings. With an average of 4.3 out of 5 stars across thousands of reviews, you can trust that our products deliver on their promises.

Elevate your beauty routine with Milani. Fuel your self-expression and embrace the diversity that makes you unique. Experience makeup that works for everyone.

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